Stiftung Warentest: You should better avoid these discounters’ Christmas stollen


Stiftung Warentest, a German consumer organization, recently conducted a study on Christmas stollen from various discounters. The results were not favorable, with the organization advising consumers to avoid purchasing stollen from certain discount retailers. This article will delve into the findings of the study and provide insight into why consumers should be cautious when purchasing Christmas stollen from these discounters.

Findings of the Study

Stiftung Warentest tested Christmas stollen from several discount retailers and found that the quality of the products varied significantly. Some stollen were found to be lacking in flavor, texture, and overall quality. In addition, the study revealed that certain discounters’ stollen contained high levels of additives and preservatives, which can be detrimental to consumers’ health.

Quality Concerns

One of the main reasons why consumers should avoid purchasing Christmas stollen from these discounters is the quality concerns raised by Stiftung Warentest. The organization found that some stollen lacked the traditional rich and flavorful taste that is expected from this holiday treat. In addition, the texture of the stollen was often dry and crumbly, indicating a lack of freshness and quality ingredients.

Health Risks

Another alarming finding from the study was the high levels of additives and preservatives found in certain discounters’ Christmas stollen. These additives are often used to prolong the shelf life of the products, but they can have negative effects on consumers’ health. High levels of preservatives have been linked to various health issues, including allergies, digestive problems, and even certain types of cancer. As a result, consumers should be cautious when purchasing stollen from discount retailers that have been flagged by Stiftung Warentest.

Consumer Advice

Based on the findings of the study, Stiftung Warentest advises consumers to opt for Christmas stollen from reputable bakeries or specialty stores, where the quality and freshness of the products are more likely to be guaranteed. While discounters may offer lower prices, the compromise in quality and potential health risks make it a less desirable option for consumers.


In conclusion, the recent study conducted by Stiftung Warentest highlights the importance of being cautious when purchasing Christmas stollen from discount retailers. The findings of the study revealed significant quality concerns and health risks associated with certain discounters’ stollen. As the holiday season approaches, consumers are urged to prioritize quality and freshness when selecting their Christmas treats, and to consider purchasing stollen from reputable sources to ensure a safe and enjoyable holiday experience.