Another affordable eco-line: New own brand: How good is organic from dm really?


With the increasing awareness of the environmental impact of consumer products, more and more people are turning to eco-friendly and organic options. German drugstore chain dm has recently launched its own organic line, promising affordable and sustainable products. But how good is organic from dm really? Let’s take a closer look.


One of the key selling points of dm’s organic line is its affordability. The products are priced competitively, making them accessible to a wide range of consumers. This is a major advantage, as many organic products on the market tend to come with a higher price tag. By offering affordable options, dm is making it easier for consumers to make sustainable choices without breaking the bank.

Product Range

dm’s organic line includes a wide range of products, from skincare and haircare to household cleaning items. This comprehensive range allows consumers to easily switch to organic alternatives across various aspects of their daily lives. The availability of such a diverse product range makes it convenient for consumers to make sustainable choices without compromising on quality or effectiveness.

Quality and Effectiveness

While affordability and product range are important factors, the most crucial aspect of dm’s organic line is the quality and effectiveness of the products. Many consumers are skeptical about the performance of organic products, fearing that they may not be as effective as their conventional counterparts. However, dm’s organic line has received positive feedback for its quality and effectiveness. The products are formulated with natural and organic ingredients that deliver results without compromising on performance.


In addition to the affordability and quality of its organic line, dm also emphasizes sustainability in its production and packaging. The brand is committed to using environmentally friendly practices and materials, minimizing its impact on the planet. This commitment to sustainability is reflected in the eco-friendly packaging of the products, as well as the sourcing of ingredients from ethical and sustainable suppliers.

Consumer Feedback

Consumer feedback is a crucial aspect of evaluating the success of any new product line. In the case of dm’s organic line, the feedback has been overwhelmingly positive. Many consumers have praised the affordability, quality, and sustainability of the products, making them a popular choice among eco-conscious shoppers. The positive feedback from consumers further reinforces the credibility and appeal of dm’s organic line.

Comparison with Other Brands

When considering the quality and affordability of organic products, it’s important to compare dm’s organic line with other brands in the market. In comparison to other organic brands, dm’s line stands out for its competitive pricing and wide product range. The brand’s commitment to sustainability also sets it apart from many other options, making it a compelling choice for consumers looking for affordable and eco-friendly products.


Overall, dm’s organic line offers a compelling option for consumers seeking affordable and sustainable products. With its competitive pricing, diverse product range, and commitment to quality and sustainability, the brand has successfully carved a niche in the organic market. The positive consumer feedback further reinforces the appeal of dm’s organic line, making it a promising choice for eco-conscious shoppers.